L’Oreal and Apple are both big brands that are very well-known to every person in the world. It is quite evident that if these 2 brands will come and join hands then something great and innovative will happen. Now let us start discussing the great initiative taken by them. L’Oreal and Apple have come together to launch a tiny gadget that monitors one’s exposure to cancer-causing UV rays.
We will highlight the working and some great features of this tiny gadget. Let us get started.
Details and working of the gadget
This tiny gadget is an electronic sensor, called My Skin Track UV. It is a tiny gadget that is small enough to get attached to clothes, jewelry, or accessories, and it connects wirelessly to an app on the iPhone, where the results are displayed. Along with it, the app also allows sensing UVA and UVB exposure, pollution, humidity, and pollen, which is very important for a person to know as, after this, they would be able to make changes to their skincare routines accordingly.
According to the vice-president and head of L’Oreal Global Technology Incubator, Guive Balooch, the research has indicated the need for better consumer understanding of personal UV exposure. He has further added his words like, “We created this sensor to effortlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, skin-friendly choices. The sensor, which launched in the US last November, is battery-free and gets activated by the sun, so there is no need for charging. It connects to the user’s iPhone using near-field communication (NFC) technology, so you simply tap the sensor against your smartphone to update the app.
The amazing app integrates with Apple Healthkit and is flexible enough to store 3 months of data, as said by L’Oreal. The person who will wear the tiny gadget will receive a notification on the iPhone whenever the environment poses a threat to their skin health.
The app can be downloaded for free, whereas the tiny gadget or the sensor costs 60 pounds. The gadget is on sale at Apple stores as well as online under L’Oreal premium skincare brand La Roche-Posay. According to Laetitia Toupet (La Roche-Posay Global General Manager), “Innovations such as My Skin Track UV represent a huge opportunity to offer more personalized solutions and recommendations,”. He further quoted, “This is even more important in a world where environmental assailants and the number of people with skin problems keep on growing.”